Pricing Tactics, Strategies, and Outcomes Michael Waldman

ISBN: 9781845424763

Published: May 7th 2007

Hardcover

2 pages


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Pricing Tactics, Strategies, and Outcomes  by  Michael Waldman

Pricing Tactics, Strategies, and Outcomes by Michael Waldman
May 7th 2007 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 2 pages | ISBN: 9781845424763 | 6.77 Mb

The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volumeMore The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory.

This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. Pricing Tactics, Strategies, and Outcomes approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers.

Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing.



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